Our branding agency creates visual identities and develop brand strategies for growing startups and tech companies from Montreal and other tech hubs around the world.
Ciao’s creative, planning, and production teams partner to develop integrated marketing campaigns that are digital-first but channel agnostic.
We perform classic brand strategy tasks such as consumer research, audience segmentation, competitive analysis, and cultural audits to arrive at a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.
Ciao’s branding capabilities include a practice dedicated to the development of brand identities that spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed to market. For all of this work, we think about a brand as an operating system that must use technology to automate how and where they engage with their target audiences.