Branding.

Our branding agency creates visual identities and develop brand strategies for growing startups and tech companies from Montreal and other tech hubs around the world.

Approach

Ciao’s creative, planning, and production teams partner to develop integrated marketing campaigns that are digital-first but channel agnostic.

We perform classic brand strategy tasks such as consumer research, audience segmentation, competitive analysis, and cultural audits to arrive at a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.

Ciao’s branding capabilities include a practice dedicated to the development of brand identities that spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed to market. For all of this work, we think about a brand as an operating system that must use technology to automate how and where they engage with their target audiences.

Capabilities

The result of our company branding process is a comprehensive brand guideline that can be used to design a marketing website and other design assets like brand illustrations that reflect the new brand.

  • Brand equity audit

  • Audience analysis

  • Competitive review

  • Strategic direction

  • Visual positioning

  • Visual identity system

  • Icon & illustration guides

  • Brand application

  • Verbal identity

  • Tagline exploration

  • Communication style guide

Clients

Established brands and growing startups backed by Y Combinator, Khosla Ventures, Accel Partners, Andreessen Horowitz and others.

Contact

Shall we chat?

Let’s talk about your project!

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